Branding a business or store is a great way of communicating with customers concerning your products and services. Your brand is like your ambassador – it tells customers and the general public what your business is all about.
Social media has greatly changed the way brands communicate with customers. Social media platforms have become the most preferred mode of asking questions, disseminating information and relaying feedback. But there are several other ways brands can foster strong relationships with their customers, including email marketing, offline marketing, and brand messaging through one of the best Twilio competitors.
Below are four ways brands communicate with customers
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1. Experiential marketing
Experiential marketing, both internally and externally, is one of the best ways to boost a brand. Also known as engagement marketing, experiential marketing is a marketing technique that actively engages customers on a particular product or service. In other words, experiential marketing is not just about convincing a customer to purchase a product or service but also about experiencing the brand.
The emotional attachment between brands and consumers is created by memorable and unique experiences. The best way to succeed in experiential marketing is to be consistent in terms of the colors and logos you use. This will make it easy for customers to always recognize your business and develop some kind of attachment. Some of the benefits of experiential marketing include personal engagement, the ability to create a positive touchpoint and social shareability.
2. Social media engagement
This is another popular way brands communicate with customers. The increased use of the internet around the world has transformed the ways companies and businesses interact with their existing and prospective customers. It is difficult to find a business in this era that doesn’t have a social media presence. This is because a majority of customers are active on different social media platforms every day.
As such, most businesses have opted to directly engage with their customers through Facebook, Twitter, Instagram and other social media channels. This helps them to showcase their products and services as well as answer questions from customers. One major advantage of social media is that it helps businesses to reach out to a larger audience at the same time. Customers are always free to check out products and services offered by a company and give their immediate feedback.
3. Customer loyalty programs
A customer loyalty program is a marketing technique that recognizes and rewards clients who buy or actively engage with a brand on a regular basis. A business may decide to give perks, award points and graduate customers from one level to another as they continue engaging and buying from a brand. The objective of these incentives is to create a lasting relationship between customers and the brand.
Although loyalty programs can be viewed as an extra cost to a business, the results often outweigh the cost of implementation. It is also a great way for a company to retain existing customers while attracting others through referrals. However, a customer loyalty program should be implemented in a targeted way for effective results.
4. Follow-ups
Following up is a simple but effective way brands can boost their relationships with customers. No customer likes to ask questions or inquire about something and fails to get a response. It is always important to respond to customer queries within the shortest time possible. Learn to keep track of customers and respond to them throughout their purchase journey. This will help make them feel part of the business and build a strong connection with the brand.
For example, if a current customer buys a new product, follow up with them to find out how they feel about it. Remember to appreciate customers for doing business with you. People like being recognized and appreciated. Following up is also a good way of identifying unhappy clients before their bad encounter with your business ends translates to a negative review online.
In a nutshell, it is important for every business to build strong ties or connections with its customers. A brand is what defines a business. As such, it should be portrayed in such a way that customers can easily interact and connect with it. There are several ways brands communicate with customers, including experiential marketing, customer loyalty programs, and email marketing, among others.
by Steven