Startups are booming and creating a disruption in our economy. Whether it’s Fintech, Edtech, or healthcare startups, more and more people are taking interest in this hyperactive business model. However, like any traditional business, startup businesses regardless of their industry also require a robust marketing strategy. And there are various marketing companies offer customized SEO packages for your business.
To thrive online and gain maximum traction in this highly competitive domain, startup owners need to have a solid content marketing strategy to make themselves stand apart from the rest. If you are also searching for performance-driven content marketing tips to grow your startup, then we have you covered.
In this article, we will have a look at the best content marketing tips for startups that can drive both targeted customers and more revenue. On this note, let’s explore the robust content marketing tips.
Follow the trends
For startups, it’s important to stay relevant in the business and stand apart from the crowd. And the simplest way to do this is to follow the relevant market trends that your audience wants to know more about. Creating relevant content that simplifies the ongoing trend and how your customers can benefit from it can help you boost your content marketing strategy.
Search for relevant keywords that your audience is searching about the trend and start dropping drip campaigns that cover everything related to that hot topic. This tactic will help you gain good social media traction and gain new followers faster.
Focus on brand identity
In the startup space, having a unique, robust, and identifiable brand positioning is inevitable. Regardless of your core domain, you need to highlight your unique selling points among potential customers. Focus on creating content that is also fueling your brand along with offering value to the readers and potential customers.
For a better understanding of content relevancy, check out how your competitors are doing in content marketing and how they are able to create traction among users. You need good creative copywriters who can turn the brand into an identity and an identity into a widespread persona among customers. Doing something different than others indeed takes time and a lot of effort from the whole team but the results are always out of the box. The results of doing this help you understand the customers better.
Focus on SEO
Even in content marketing, search optimization plays a significant role as it’s inevitable to perform well among the search engines. What’s the purpose of creating top-notch and well-knitted content if it’s not reaching the masses? To ensure your compelling and information-driven content reaches the right audience, you need to do the basic SEO right.
Make sure that you follow all the on-page SEO practices while publishing a blog on your website as this can help you with better rankings. Ensure the title, Meta description, and image alt tags are optimized correctly for getting maximum traction. Once you include SEO practices in your content creation strategy, the way to rank better gets much easier and you can also generate quality business leads. The biggest advantage of honing SEO services are that you save substantial money in paid marketing.
Have a content calendar
To plan out and distribute the content in a continuous manner, you need to have a well-planned content calendar that will list down what content you will create and when you will share it with the audience. You will find a lot of free content calendar templates that you can customize as per your business goals and get started.
With a content schedule, it becomes much easier for you to boost sales and drive more customers to your business as content publishing is more frequent and information-driven. Every social media platform has a different working algorithm and you need to check what’s working for your business. Once you figure that out, you can outperform results in a faster turnaround.
Testimonials, reviews, feedbacks, review articles, and many other things fall under user-generated content that you can use for your brand promotion. Take testimonials from your website and publish them on different social media platforms to gain the attention of your potential customers.
This strategy works because more than 70% of the customers buy a service or product after reading its review online. So, when you publish these testimonials, reviews, and other content — you can more likely get substantial business leads from this content strategy. If you can ask your customers to send a video testimonial then this can act as a business catalyst for your startup. As these testimonials are more real and genuine, it attracts more leads to your business.
These are the best steps to create a content strategy for your startup and gain an edge over others. Content marketing that is well-planned, backed with SEO and that solves users’ queries can help transform your startup within a shorter turnaround time.