Salesforce is a complete suite of enterprise applications offered by the namesake company. The software focuses on Customer Relationship Management (CRM) and Customer Service, Analytics, Application Development, etc. It is becoming one of the most popular CRM platforms globally as it offers multiple services in 1 application.
Salesforce was ranked 2nd among the “100 Best Companies to Work For” by Fortune in 2021, just behind the tech giant Google. The increasing popularity of Salesforce as a ready-to-use CRM solution is lately posing threats to the traditional use of languages like Java. Java requires a developer to build the complete architecture of CRM software from scratch, while Salesforce offers that built-in. Thus, Salesforce can be managed even by a consultant.
A consultant managing Salesforce is required to only enhance the platform according to the needs of the organization. This has led to a surge in the popularity of the job roles related to this. As Glassdoor reports, Salesforce jobs are growing at a rate 1.5 times faster than similar job roles. As a result, many candidates are enrolling themselves in Salesforce training courses to ensure they bag the job in this competitive environment.
The average salary offered currently to a Salesforce Developer is $85,938, as listed on Payscale. This is further expected to soon touch the $150,000 mark, going according to the current trend and surges.
What is a CRM? (h2)
CRM or Customer Relationship Management is the process through which big organizations manage vast chunks of data related to their customers, analyze them, and thus develop superior techniques to interact with them. This helps improve the conversion rate while dealing with customers and helps keep them intact with the company.
The main benefits to an organization of using a CRM platform are:
- Enhancing the ability to target profitable customers
- Improving efficiency and effectiveness of sales
- Improving the pricing of services/products
- Customizing the product/service according to the need of the customer
- A single platform to connect the complete organization and all the customers
- Targeting customers individually through customized campaigns
Some of the top CRM services globally are Salesforce, SAP AG, Oracle, and Microsoft Dynamics CRM.
Salesforce vs. Java (h2)
Both Salesforce and Java have their pros and cons. So read the data below carefully to understand your requirements and in which job role you fit better.
Salesforce is a CRM platform, while Java is a coding language used to build a CRM platform. The primary difference between the two is that Salesforce is a ready-to-implement software that comes in-built with various services. Therefore, the only work for a CRM consultant is to enhance the software from time to time, depending upon the company’s needs.
On the other hand, Java is a complete programming language. Therefore, you would be required to use Java to build the entire architecture from scratch to make your own CRM.
Salesforce is preferred mostly now as it is a quicker way of establishing the CRM system, while building the entire structure through Java is time-consuming. Due to this reason, as companies shift towards Salesforce, job prospects in this domain are also increasing. As a result, companies are offering six-digit salaries to Salesforce Developers.
However, on the other hand, Java is still emerging as a winner right now as it appears to be a Safe Haven. Most of the recruiters recruiting for the profile of Salesforce Developer ask for Java as a skill, as they understand the importance this language still holds. Plus, they ask for a minimum experience in Java too. Thus, students believe it is better to start a career with Java rather than directly applying for Salesforce. This is most preferred in the case of freshers.
Another reason for students tilting towards Java is that it offers both lifetime career security and versatility. For example, if you have skilled yourself only according to Salesforce, then you are going to get a permanent profile tag like “Salesforce Developer” or “Salesforce Consultant” or “CRM Developer.” However, suppose you are completely groomed in Java. In that case, there is a multitude of career options open for you like Software Engineer, Frontend Developer, Backend Developer, Full Stack Developer, Android Developer, etc.
Salesforce Jobs and Salary (h2)
The following table shows some of the top career options after getting trained in Salesforce, along with their average annual packages.
|Job Profile||Average Salary Package|
|Salesforce Application Engineer||$66,467|
These job profiles are for those who are skilled in the use of Salesforce software. These job roles are not to be confused with the career opportunities offered by the Salesforce Inc. company in different domains.
The salary offered by the career options in Java is also similar, and there is not much variation. What matters is career growth and future scope. Information related to this has already been discussed in the previous section.
How to Become a Certified Salesforce Professional? (h2)
There are various Salesforce certifications offered to depend upon the job roles and needs of an organization. Some of the popular ones among these are:
- Salesforce Administrator
- Salesforce App Builder
- Salesforce Platform Developer
- Salesforce Development Lifecycle and Deployment Designer
- Salesforce B2C Solution Architect
- Salesforce Technical Architect
To clear the exams for these certifications, most students pursue different online courses (recommended) to get equipped with the Salesforce syllabus. A typical Salesforce course cost ranges somewhere around $1,500 in the USA, ₹20,000 in India, and €1,200 in European nations.
The basic skills covered in the syllabus of an online certificate course in Salesforce include:
|Salesforce Objects||Field Types|
|Validation and Workflow Rules||User Interface|
|Application Lifecycle||Data Management|
|Security Controls||Report Preparation|
These are just a few topics that form a part of a humongous syllabus.
What are the Additional Skills Required to Become a Salesforce Developer? (h2)
In addition to the skills offered by the online training courses, there are some additional skills you are expected to possess. These might not be useful in your exam but can be crucial when applying for a job role. Some of these key skills include:
- Analytics: Experience in Google Analytics or any other analytical software is always a plus point while applying for a job in the IT sector.
- Communication Skills: As an administrator and app builder, you would be having frequent discussions and meetings with customers, clients, and the upper management of the company. Thus, having good communication skills is essential for you to put your point forward efficiently.
- Coding Skills: It is believed that you cannot be a successful CRM developer unless you are also proficient in some coding language. This helps understand how the system works, and thus, you can make changes in a better way.
- Database: Having some basic knowledge in the database is also preferred in selecting employees for the role of a Salesforce Developer.
There are no prerequisites required for enrolling in an online certification course. However, having prior knowledge in administration, coding, analytics, and database is beneficial. If you are also interested in a Salesforce certification course, hurry up and enroll in a course now. Do not forget to check that a registered partner of Salesforce Inc is offering the course.