As holiday season draws near mobile usage is anticipated to jump-up its usage as predicted by Performix- a forecaster for mobile paid search. With the ever increasing number of smartphones and tablets devices out in the market with computing power like that of a desktop-PC and a convenience of a traditional cellphone, no wonder why people of all ages are gradually shifting to mobile technology as the prefer medium of conducting a search, queries, buying options and much more. Tablets nowadays is becoming a norm for day to day news reading source completely shadowing newsprint media in terms of readership. Many mobile users view their devices as a holiday shopping resource for product and sale information, coupons, product reviews and store information.
On Facebook with 800 million active users more than 350 million access their accounts using their mobile devices. In terms of traffic, 33% of Facebook traffic comes from mobile devices.
Twitter on the other hand contributed a whacking 55% traffic also derived from mobile user’s interactions.
Lets show some graph:
a picture showing the rising trend of usage of mobile users
A Graph Showing the Steady Rise of Mobile Users
Source: Mary Meeker
Made no mistake, Facebook has recently launch an iPad apps and HTML5 mobile site recognizing importance of staging a presence in the mobile space.
In a most recent development, Distimo- a mobile analytic firms revealed that majority of top 100 brands (91%) had already set-up their presence on at least one of the major application stores, on Apple’s iTune Store. Some of the most prominent names in the industry are Coca-Cola, BMW, IBM, GE, Disney and more.
a graph indicating the rising trend for mobile users
A Graph Indicator for Mobile Users
Those household names I mentioned above recognize the growing potential of having digital presence on mobile devices. These companies can either promote their brands to consumers or consumers discover their content and to some extent even sell content.
Meanwhile a study conducted by Admob, more than 33% of smartphones and tablets users plans to begin their shopping spree before Thanksgiving Day!
a graph showing the spread-out of tablets vs smartphones users
A Graph Showing the Spread-Out of Tablets vs Smartphones users
Courtesy of: Admob
For marketers now is the time to optimize your mobile campaigns. And here are some tips
Break out your mobile campaigns
Choose the correct landing page
Write ads tailored to mobile
Pay attention to your ranking
How To Increase Profits Through Mobile Marketing mobile water company
The following tip is one of the most important tips for successful mobile marketing. Always use your messages to target the buying habits and needs of the recipients. When your recipients see the messages that are focused on their needs and habits, they will be more inclined to pay attention to and remember the messages when shopping.
You need to be sure to obtain the mobile owner’s permission before you send them any kind of a message. If you do not have their permission before you send them something, you are becoming a spammer, and it will destroy your reputation to many users across the web for years.
Let people know you offer mobile marketing in every way you can. Talking about it on your blog, website, and forums will inform your customers of the program, and give them the information they need to participate. Use social networking to draw customers in, by offering special deals only available through the mobile program.
Do not treat mobile marketing as a strategy or objective. You are going to have to consider mobile marketing to be a medium for communication, relationship building and marketing. It should be a support system for your existing business, marketing plan and social media objectives. Keeping this in mind as you make your moves is going to help you make the most of the method.
an image of mobile marketing concept
Mobile Marketing Concept
To keep your texts from turning your customers off, never use all-capital letters. While capital letters can make a big impact, on the internet they translate to shouting. No matter how great your deal is, your customer won’t want to feel like they’re being yelled at. Never capitalize more than a single word in a sentence.
To take your mobile marketing to the next level, promote your phone number. It sounds mundane to promote a telephone number when the mobile marketplace is chock full of location aware services and directions on demand. But, do not forget most mobile devices are phones. Get your phone number out in the open. Place it prominently on the home page of your optimized website. Just one click of that phone number gives them easy access to your company.
You should do your best to send personalized and targeted messages. Different groups of people are not going to be interested in the same products, and you will need to address people in different ways. Send a different message for each age group or niche you want to reach out to.
Keep your material clean in order to keep your brand clean. Sending out raw, unfiltered material, even if you think it’s worthy of attention, can be detrimental to your mobile marketing efforts. Things don’t have to be outlandish to draw attention. They just have to be worthy of someone’s time.
To make sure your audience looks at your content, make sure they can read and access it using only one finger. If seeing what you have to offer takes too much effort, many customers will just give up and look at something else. There are many people trying to read customers through mobile devices, and making your content easy to digest will give you an advantage.
Be sure to lay claim to your business in each social network’s location pages. In mobile marketing, it’s all about location, location, location. Smart mobile devices, all have location awareness built into their systems, so users can tell what is around them. Make sure they can find you by claiming your page on sites, like Foursquare, Facebook Places, Gowalla and Google Places.
Try conducting an usability test prior to actually launching your mobile ad campaign to make sure it goes smoothly! Send the ad in a small test circle to include yourself and trusted friends or family. Ask for the honest input of everyone and ask yourself if you like the ad and would be persuaded by it!
Have a plan. While it can be tempting to jump right into the world of mobile marketing, it is imperative that you enter into it with a clear plan in mind. The extra time spent developing a solid strategy will pay off in the long run, as a hasty campaign rarely succeeds.
Mobile marketing can be very rewarding, but it can also be a lot of work. Regardless, if you know what to do and how to market smarter, you can help your business grow. So, do yourself a favor by doing your research and applying the tips in this article, to your mobile marketing plan.