When it comes to staying on the verge of success with your search engine ranking and better traffic, it is important to ensure that you are working on your SEO strategy. Since the trends and the search intent of the users keep changing, it is important to ensure that you are keeping yourself updated with the SEO strategies that suit your traffic gaining campaign. This is exactly why you should do a bit more work to boost up your SEO strategies for this year to make them align with trends. Avail services from Dallas SEO to align better trends of SEO to your website. Here are the best technical SEO trends that you can follow up in 2021:
- Focus on the Core Web Vitals
In May 2020, Google introduced three of the new metrics in its CWVs to improve the user experience. These measures include the visual stability, loading, and interactivity on which you must focus to make sure that your website is performing well. However, all of these metrics of Google are connected to one thing, i.e., page speed. Based on how fast your page is loading and it is becoming interactive, Google decides your SEO performance. To appear on the first page of SERPs, you must focus on improving your page speed and responsiveness so that it can serve as the eligible one to match the criteria of the CWVs.
- Make proper use of the structured data and the schema with the right strategy
To mark a significant place for your website on the SERP, it is important to ensure that you are serving the crawlers the chance to read and index the content and serve it to the users. For this, you have to rely upon the schema frameworks to organize everything for your website and SEO. Thus while implementing your structure data, make sure that you are using it to target a specific goal.
Staying specific with your goals while implementing the structured data can help you in better ways to scale your technical SEO. At the same time, make sure you are not marking up all the things as unnecessary.
- Optimize your SEO for Google‘s BERT
Search intent is exactly the thing that your user is searching for while they are typing a keyword on the search engine. There can be more than one intent of a searcher when they are looking for something on Google. Thus it is important to make sure that your content and keyword is matching the intent of the user.
To optimize your SEO for the BERT, it is important to perform thorough research on the keyword before you start out working on content for it. It is necessary to understand the intent of the keyword, which can ensure your success.
- Artificial Intelligence
One of the most interesting SEO trends to look for in 2021 is artificial intelligence. The world is seeing a change due to the implementation of AI in various sectors. The world of SEO is not anymore an exception. This promising trend of AI for technical SEO can actually;y be very beneficial as it can offer personalization to the results. Google is currently utilizing AI to offer searchers the search results they are looking for.
It can leverage SEO in many ways. While it takes years to understand how the search engine algorithms work to rank the pages, with the help of AI and machine learning, it can become easier to understand how it works.
- EAT and the branded SEO
Google always looks for quality content when it comes to ranking. But quality is not the single parameter that will work. The EAT principle will also rule this year to include the performance of the technical SEO. The EAT refers to expertise, authoritativeness, and trustworthiness, which will work as the main areas for this year also. At the same time, SEO is making a shift to branding and authority. The popularity of your brand will help you to get a higher rank on Google. Thus it is important to work on your brand’s reputation to leverage your SEO in better ways to build up a brand so that it can boost the traffic for your technical SEO efforts.
The year 2021 has a lot in its store for technical SEO. Hence some of the predicted trends have already taken place while some others are about to come. This is why it is important to prepare your strategies from now on so that you can get better results.